Brands & Bands
Brand marketing budgets dwarf those of the traditional music business, and they know the power of music to build connections with their consumers.
As part of the New Music Economy, we invite the advertising gurus, the brand owners and experts to open up their arms to embrace the music business. And we invite the music business marketing dons to share the secrets of effective and successful marketing.
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Thursday 28th
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The Good, The Bad and The Ugly - Campaigns of the Year LIVE
Room 1: 1.00 PM - 1.45 PM
Brand experts take to the stage to make public the Dark Art of marketing. Who is doing what well? And who is trailing behind, desperately letting the side down.
Moderator: Mal Fogarty, FRUKT
James Scroggs, VP Marketing, MTV Networks UK & Ireland
Michael Tully, Consumer Insights Manager, OMD International
Chris Green, Managing Partner, Naked
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Local Heroes
Room 3: 3.15 PM - 4.00 PM
We are placing the ‘overlooked’ markets centre stage and revealing the way they have been repositioning and re-energising themselves.
Moderator: Mal Fogarty, FRUKT
Afdhel Aziz, Music and Entertainment Manager, Nokia Europe
Umut Ozaydinli, Music Marketing Manager, Coca Cola Global
Vijay Lazarus, President, Indian Music Industry (IMI)/PPL India
Ralf Luelsdorf, Head of Music Sponsoring, T-Mobile International
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Friday 29th
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The Cradle and The Grave
Room 2: 10.15 AM - 11.00 AM
The entire music value chain is up for grabs and this panel reveals where movement can and should happen.
Moderator: Mark Mulligan, VP & Research Director, Jupiter Research
John Simons, Group Programme Director for GMG Radio
Chaz Jenkins, Head of LSO Live (London Symphony Orchestra)
Andrew Darrow, Global VP, Music and Entertainment, Octagon
Elin Falk, Head of Digital Strategy, EMEA at Universal McCann
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The Future of Brands & Rights
Room 1: 10.30 AM - 11.15 AM
Here we show both sides of the fence – content owner and the brand – and try to work out why music works well within marketing, and what can be improved to ensure that music's role within marketing can grow.
Oli Trethewey, OMD Fuse
Ewan Grant, Manager for Feeder
Anthony Bebawi, Director of Legal & Business Affairs, EMI Publishing
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Other conference panels:
Technology & Innovation »
Music Business 2.0 »
The Big Interviews »
Partner Panels »
The Theatre »
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